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Our Methodology

We work according to the 3X3 Methodology – a methodology developed by us, relying on the understanding that it is only plausible to convey up to three messages per presentation, allowing us to make these messages remarkable and memorable. Additionally, in order to transmit these messages in the best possible way, we need to establish them upon three elements.

The Objective Element

The role of the Objective Element is to present an external authorized confirmation to the message that you want to transmit. As an example, it can be the statement of a relevant expert, so you can declare – “It’s not my opinion, it’s the opinion of this renown expert/doctor/psychologist/economist, who has conducted research on the subject and found out that…”. The Objective Element can also be some sort of economic data or relevant research, so you can determine: “according to this research, we can see clearly what our costumers want.” Please take note that when it comes to the Objective Element, it is way easier for your audience to understand that “two out of three people…”, instead of understanding that “66% of the target audience…”, so do yourselves and your audience a favor and simplify the data. If you have an important number which you want to discuss, write it in large letters, in the middle of the slide, and not as part of a huge graph with other irrelevant numbers.

The Human Element

The Human Element can also be called the emotional element. There is no better way to establish facts, than through the use of emotions. Suppose you want to establish the fact that people make decisions based on their emotions. You can show in numerous graphs or just use a human example and say: “You probably know that if you only show people facts, they will probably end up saying – I understand the numbers, but it just doesn’t feel right. So why do they use the word “feel”? That’s because decisions are made based on feelings and not numbers.” Another example – suppose you want to establish the fact that people browse the web on their smartphones even more than on their computers. You could show them a lot of graphs and tables demonstrating the numbers, but there’s nothing like saying: “Imagine yourselves sitting at your computer at work. Meanwhile, you are browsing Facebook on your smartphone application.”

The Spicy Element

The combination between the Human Element and the Objective Element is usually sufficient to pass the message to the person sitting in front of you. Now is the time for the Spicy Element, which will make sure your audience doesn’t forget your whole point. Let's say you've claimed that decision-making is made through feelings. This is the right place to tell the anecdote of how you’ve once tried to tell this to your boss, and he said that despite your high performance he felt it was time to fire you. Or, in case you’ve claimed that people are using a smartphone more than a computer, this is the place to tell a personal story about how every time you give your child a punishment, forbidding him to use his computer, he goes smiling to his room and simply plays with his smartphone. Or you can even ask the audience - if your house starts burning, what will you rescue first? Your computer, your smartphone, or your partner?

Presentations without borders
for any industry and in virtually any language.

With 15 years experience in presentations, advertising, and TV; and 3 years as a couple, we’ve decided it’s time to start our own storytellingcompany. Since then, we've had some amazing experiences building presentations for a diverse group audiences – from Chinese investors, through top TV network executives, to corporate sales staff.

More about Sara More about Asaf

Sara Amado Sides

About Sara Amado Sides Specializes in pitching formats – MIPFormats, Oslo Innovation Week, and more. Produced award-winning films and TV shows in Israel and worldwide, and even travelled to Australia to study at one of the world's leading film schools.

Asaf Sides

About Asaf Sides Senior strategist – VP of strategy at Bruckner Neta Yaar; strategy director at L'Oréal Israel. Business advisor for leading Israeli and international companies. Lecturer on the Art of the Presentation at the Hebrew University of Jerusalem, The Ono Academic College, Habetzefer – Israel’s Advertising Agencies Academy, and more.

With 15 years experience in presentations, advertising, and TV; and 3 years as a couple, we’ve decided it’s time to start our own storytellingcompany. Since then, we've had some amazing experiences building presentations for a diverse group audiences – from Chinese investors, through top TV network executives, to corporate sales staff.

More about Sara More about Asaf

Sara Amado Sides

About Sara Amado Sides Specializes in pitching formats – MIPFormats, Oslo Innovation Week, and more. Produced award-winning films and TV shows in Israel and worldwide, and even travelled to Australia to study at one of the world's leading film schools.

Asaf Sides

About Asaf Sides Senior strategist – VP of strategy at Bruckner Neta Yaar; strategy director at L'Oréal Israel. Business advisor for leading Israeli and international companies. Lecturer on the Art of the Presentation at the Hebrew University of Jerusalem, The Ono Academic College, Habetzefer – Israel’s Advertising Agencies Academy, and more.

TEAM

Aviv The Musketeer Briskin
Almog The Talented Goldwasser
HilaThe Wizard Zavadzky
Dana 007 Chayot
Yael The Dreamer Feldman
Noa Power-On Kerido
Avishai The Skipper Kadosh
Ehud The Brain Dror
Idit The Listener Stolero
Michal The Singer Rosenzweig
Dina The Artist Wander
Shirley The Clubber Kutergin
Shai The Astronaut Oliva Alon
Shir The Active Milo
Ortal The Pepper Hackshur

Our blog has loads of information, opinion and content around All the subjects of interest

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    Sales - 0506564086